Wineries

Marchesi di Barolo – the house where modern Barolo was born

Robert KozinskiBy Robert Kozinski
July 30, 2026
marchesi di barolopiemontnebbiolo

Marchesi di Barolo in the village of Barolo: the Marchesa Giulia Falletti's historic cellars, the Abbona family since 1929. History, crus, style and profile.

The Essentials

  • 1The birthplace of modern Barolo: in the cellars of Marchesa Giulia Colbert Falletti, the first half of the 19th century saw Nebbiolo fermented fully dry and aged in large oak casks.
  • 2Owned by the Abbona family since 1929, when they bought the historic cellars from the charitable foundation Opera Pia Barolo – today in the fifth and sixth generation.
  • 3Around 200 hectares of estate vineyards in the Langhe, the Roero and the Monferrato; figures vary from source to source.
  • 4Three historic Barolo crus sit at the heart of the range: Cannubi, Sarmassa and Coste di Rose.
  • 5The restored 'Botti della Marchesa' – the Marchesa's centuries-old casks – are still in the cellar on Via Roma in Barolo today.

Key Facts

Region
Piedmont – Barolo, Langhe (plus Roero and Monferrato), Italy
Founded
Origins in the Falletti cellars of the early 19th century; an Abbona family estate since 1929
Owner / Winemaker
The Abbona family – Ernesto and Anna Abbona, with Valentina and Davide Abbona in the next generation
Vineyard area
around 200 hectares in the Langhe, Roero and Monferrato (figures vary by source)
Main grape varieties
Nebbiolo, Barbera, Dolcetto, Moscato, Arneis
Wine styles
Classically aged Barolo and Barbaresco, single-vineyard wines, Barbera and Dolcetto, dry whites, sweet sparkling and dessert wines
Classification
Barolo DOCG, Barbaresco DOCG, Barbera d'Alba DOC, Nebbiolo d'Alba DOC, Dolcetto d'Alba DOC, Roero Arneis DOCG, Moscato d'Asti DOCG
Signature
The historic cellar on Via Roma in Barolo, with the restored "Botti della Marchesa" and a bottle collection reaching back to the late 19th century

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Summary

Marchesi di Barolo is not just another address: the house in the centre of the village of Barolo stands exactly where Barolo as a wine style came into being. In the cellars of Marchesa Giulia Colbert Falletti, the first half of the 19th century turned a frequently sweetish Nebbiolo into a fully dry red aged in large oak casks – the blueprint for everything now called Barolo. After the Marchesa's death the estate passed to the Opera Pia Barolo foundation; in 1929 the Abbona family bought the historic cellars and has run them ever since. Today the estate farms around 200 hectares in the Langhe, the Roero and the Monferrato, and vinifies the Barolo crus Cannubi, Sarmassa and Coste di Rose.

History

The story begins with a Frenchwoman. Juliette Colbert de Maulévrier, born in the Vendée in 1785 and a descendant of the family of Louis XIV's famous finance minister, married the Marchese Carlo Tancredi Falletti di Barolo in 1806. In 1814 the couple moved to Turin, where Juliette became the Giulia of Palazzo Barolo. On the family's estates in the Langhe she recognised the potential of Nebbiolo – and had cellars built where the must could ferment out completely and the wine then age in large oak casks. What had often been a sweetish wine became the dry, tannic and long-lived red that soon made its career as the wine of the House of Savoy.

After her death in 1864 the childless Marchesa left her entire fortune – vineyards and cellars included – to the charitable foundation she had created, Opera Pia Barolo. The foundation kept the winemaking going until it withdrew from it in the 1920s.

In 1929 Pietro Abbona and his siblings Ernesto, Marina and Celestina bought the historic cellars. Pietro Abbona, later called the patriarch of Barolo, turned that inheritance into a professionally run winery with international customers; in 1933 the house was allowed to display the royal coat of arms as a supplier to the royal court. It has been in family hands without interruption ever since: today Ernesto Abbona and his wife Anna lead the estate, supported by their children Valentina and Davide. Ernesto Abbona has also been active beyond the winery, serving among other roles as president of the trade association Unione Italiana Vini.

Site & terroir

The estate sits at the heart of the Barolo zone, opposite the Falletti castle. All around lie the Langhe – a landscape of marl hills whose ridges twist into ever-changing aspects, allowing very different wines within a tiny area. The climate is continental: warm summers, wide day-night swings and long, often foggy autumns that gave Nebbiolo its name and allow it a very late, slow ripening.

The three single vineyards show these differences perfectly. Cannubi lies on the central ridge of the commune of Barolo, where two geological formations – Serravallian and Tortonian – meet; its calcareous clay and marl produce especially fragrant, harmonious wines. Sarmassa falls away to the south-east and is rooted in more compact Tortonian calcareous clay with a higher share of gravel and stones, giving structured, long-lived Barolo. Coste di Rose faces due east on an exceptionally steep slope; its sandier marl, rich in quartz sand and very fine silt, yields lighter, finely drawn wines. Vineyards in the Roero for Arneis and Nebbiolo and in the Monferrato around Nizza for Barbera complete the picture.

Style & philosophy

Marchesi di Barolo takes a deliberately classical approach. The Barolos age long in wood, mostly in large casks, and are released only after extended bottle age – the focus is on perfume, clarity and structure rather than oak spice. Expect the typical Nebbiolo aromas of rose, cherry, liquorice and tar, firm fine-grained tannins and a very long ageing potential. Alongside the crus there is a commune wine from the village of Barolo and a classic blend from several parcels.

The breadth of the range matters just as much: the house vinifies practically the entire Piedmontese repertoire, from Barbera d'Alba and Dolcetto d'Alba through Nebbiolo d'Alba and Barbaresco to dry whites from Arneis and Cortese. Then come the region's sweet specialities – an aromatic Moscato d'Asti well under 12 % abv and a red Brachetto d'Acqui. Under the Bric Amel name the estate also groups its projects on more sustainable farming and grape variety trials.

Famous vineyards & wines

  • Barolo Cannubi – from arguably the most famous vineyard of the commune of Barolo, fragrant and harmonious
  • Barolo Sarmassa – south-east facing, powerful and built for long ageing
  • Barolo Coste di Rose – a steep east-facing site on sandier marl, light-footed and finely drawn
  • Barolo del Comune di Barolo – the commune wine, a way into the house cru style
  • Barbaresco – Nebbiolo from the second great Langhe appellation
  • Barbera d'Alba and Dolcetto d'Alba – Piedmont's everyday reds
  • Moscato d'Asti and Brachetto d'Acqui – sweet, low-alcohol classics

A visit is worth it above all for the historic cellar on Via Roma in Barolo: the "Botti della Marchesa", restored in 2002, still stand there, and a collection of old bottles documents the estate's vintages back to the late 19th century.

Awards

The wines have appeared reliably in the leading international guides and magazines for decades; the single vineyards Cannubi and Sarmassa regularly earn scores in the high 80s and low 90s, from Wine Spectator among others. More important than individual scores, though, is the historic role: hardly any other estate can tie its story so directly to the creation of one of the world's great wine categories. That the Marchesa's cellars are still working today makes Marchesi di Barolo a living piece of wine history – and a first stop for anyone who wants to understand where Barolo came from.

Frequently asked questions

What is Marchesi di Barolo known for?

Marchesi di Barolo is considered the house where Barolo took the shape we know today. The French-born Marchesa Giulia Colbert Falletti had Nebbiolo fermented fully dry in the cellars of Barolo and aged in large oak casks, turning it into the powerful, age-worthy red we now call Barolo. The estate is also known for its three single-vineyard Barolos: Cannubi, Sarmassa and Coste di Rose.

Where is Marchesi di Barolo located?

The estate sits in the middle of the village of Barolo in southern Piedmont, right opposite the Falletti castle. Its vineyards are spread across the Barolo and Barbaresco zones in the Langhe as well as the Roero and the Monferrato around Nizza.

Who owns Marchesi di Barolo?

It is a family business run by the Abbona family. Pietro Abbona bought the estate in 1929 together with his siblings; today Ernesto and Anna Abbona run the winery, supported by their children Valentina and Davide.

What does Marchesi di Barolo make besides Barolo?

The range covers almost the whole Piedmontese repertoire: Barbaresco, Nebbiolo d'Alba, Barbera d'Alba, Dolcetto d'Alba, Roero Arneis, Gavi and sweet classics such as Moscato d'Asti and Brachetto d'Acqui. If you want an affordable way into the house style, start with the Barbera or the Nebbiolo.

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