Wineries

Penfolds – Australia's Iconic Winery and the Home of Grange

Robert KozinskiBy Robert Kozinski
July 18, 2026
penfoldssouth australiashiraz

Penfolds of South Australia: home of Grange, Australia's most famous wine. History since 1844, the Bin series, multi-regional blends, style and fact sheet in profile.

The Essentials

  • 1One of Australia's oldest and most famous wineries – founded in Adelaide in 1844, today part of Treasury Wine Estates.
  • 2Home of Grange, Australia's iconic red wine, conceived by Max Schubert in 1951 and bottled in an unbroken run of vintages ever since.
  • 3The celebrated Bin series: Bin 389 (Cabernet-Shiraz), Bin 707 (Cabernet Sauvignon) and Bin 28 (Shiraz) as house classics.
  • 4A master of multi-regional blends: fruit from the Barossa Valley, McLaren Vale, Coonawarra, Padthaway and other South Australian regions.
  • 5Since 2002, chief winemaker Peter Gago has shaped the powerful, long-lived Penfolds style.

Key Facts

Region
South Australia – Magill Estate near Adelaide, sourcing among others in the Barossa Valley
Founded
1844 by Dr Christopher Rawson Penfold and Mary Penfold
Owner / Winemaker
Treasury Wine Estates; chief winemaker Peter Gago (since 2002)
Vineyard area
extensive owned and contracted sources across several South Australian regions
Main grape varieties
Shiraz (Syrah) and Cabernet Sauvignon
Wine styles
Powerful, long-lived reds; multi-regional blends; some whites
Classification
no formal classification – quality hierarchy via the house's own Bin and Grange structure
Signature
Grange is regarded as Australia's most famous wine and a national landmark

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Summary

Penfolds is Australia's most famous winery and one of the great icons of the wine world. Founded in 1844 by the English physician Dr Christopher Rawson Penfold and his wife Mary at the Magill Estate near Adelaide, the house today stands above all for one wine: Grange. This powerful Shiraz, built to age for decades, was conceived in 1951 by chief winemaker Max Schubert and has become a synonym for great Australian wine. Alongside Grange, the legendary Bin series and the art of the multi-regional blend define the house – wines that draw fruit from South Australia and beyond into a distinctive, balanced style. Peter Gago has led the cellar since 2002.

History

Penfolds traces its roots to 1844, when the Sussex-born physician Dr Christopher Rawson Penfold emigrated to South Australia with his wife Mary and acquired the Magill Estate at the foot of the Mount Lofty Ranges. At first the estate produced fortified wines in the style of sherry and port, which Penfold recommended to his patients as a tonic. After his death in 1870, Mary Penfold took over and ran the business with great skill – at times around a third of South Australia's wine came from Penfolds.

The decisive leap to legend came thanks to Max Schubert, appointed chief winemaker in 1948. Inspired by a study trip to the cellars of Bordeaux, he set out to make an Australian red capable of ageing for at least twenty years. In 1951 he produced the first – initially experimental – vintage of Grange. At first management disliked the wine, so Schubert quietly continued the project in secret. Grange was later rehabilitated and began its unparalleled rise. Today Penfolds belongs to Treasury Wine Estates, one of the world's largest wine groups.

Location & Terroir

The historic heart of Penfolds is the Magill Estate, now surrounded by the suburbs of Adelaide, where the vineyard, the old cellars and the cellar door preserve a living piece of wine history. The actual sourcing area, however, is far larger: Penfolds makes wines from fruit grown across many regions of South Australia and beyond.

Especially important is the Barossa Valley, with its old Shiraz vines and warm, continental climate, together with McLaren Vale, the cooler Coonawarra with its famous terra rossa soils for Cabernet Sauvignon, and regions such as Padthaway and Wrattonbully. This diversity of soils and climates is the foundation of the Penfolds style: it lets the winemakers draw each year from a broad pool of parcels to select exactly the right material for their wines.

Style & Philosophy

Penfolds stands for powerful, densely structured reds with ripe fruit, assertive tannins and marked ageing potential. Characteristic is maturation in American oak, which gives many of the wines their typical spice and chocolate notes. The house's signature has remained remarkably consistent over decades – a deliberate commitment to a recognisable "house style".

The defining principle is that of the multi-regional blend: rather than putting a single vineyard in the spotlight, Penfolds deliberately assembles fruit from different regions to achieve balance, complexity and consistency year after year. This philosophy sets the house apart from Europe's site-focused thinking and has become a hallmark of great Australian wine. Since 2002, chief winemaker Peter Gago has watched over this tradition.

Notable Sites & Wines

Because Australia has no AOC or DOC system, Penfolds orders its wines through its own home-grown hierarchy – above all the famous Bin numbering, which goes back to the original storage bays in the cellars. Among the classics are:

  • Grange – the flagship, a predominantly Shiraz-based multi-regional blend and one of the most famous red wines in the world
  • Bin 707 – a rich, powerful Cabernet Sauvignon
  • Bin 389 – the "Baby Grange", a blend of Cabernet Sauvignon and Shiraz matured in barrels that previously held Grange
  • Bin 28 – a warm-climate Shiraz with roots in the Barossa's Kalimna vineyard
  • St Henri – a stylistic alternative to Grange, matured without new oak

The range is rounded out by many further Bin wines, single-vineyard bottlings and a number of white wines.

Awards

Penfolds Grange is among the most decorated wines in the world. As early as 1962 the 1955 vintage won the first of a long line of gold medals, and the 1990 vintage was named "Red Wine of the Year" by Wine Spectator. Over its history Grange has earned numerous perfect scores and is listed as a South Australian heritage icon. Far beyond individual trophies, Penfolds today is regarded as the flagship of Australian winemaking – a name that, like no other, stands for the quality and self-confidence of Australia as a wine nation.

Frequently asked questions

What is Penfolds known for?

Penfolds is Australia's most famous winery, best known for Grange – a powerful, long-lived Shiraz that has been an icon of Australian wine since 1951. The house is also celebrated for its Bin series and for the art of combining fruit from several regions into balanced multi-regional blends.

What is Penfolds Grange?

Grange is Penfolds' flagship and one of the most famous red wines in the world. Chief winemaker Max Schubert created the first vintage in 1951, inspired by a trip to Bordeaux, aiming to craft an Australian red capable of ageing for at least twenty years. Grange is predominantly a Shiraz, assembled from fruit grown in several top South Australian regions.

Where is Penfolds located?

The historic home is the Magill Estate in the foothills of the Mount Lofty Ranges, only a few kilometres from central Adelaide. Beyond that, Penfolds sources fruit from numerous South Australian regions, above all the Barossa Valley.

Who owns Penfolds today?

Penfolds today belongs to Treasury Wine Estates, one of the largest wine companies in the world. Despite being part of a corporate group, the house has preserved its distinctive reputation and the style it has built over decades.

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